Spca Project Proposal


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Amanda - paws@spca.bc.ca

Tyler Young - Lighthearted Humans - (+1) 925.818.9906 (lightheartedhumans@gmail.com) & (Tyleralexanderyoung@gmail.com)


Vancouver area

Relevant Dates

Monday July 8Th

Delivery by end of august (will likely happen much earlier)

Relevant Links:

Website: https://spca.bc.ca/

General Info

Tyler and the rest of the team at Lighthearted Humans are a content creation production nonprofit and aim to help BC SPCA with their mission of

Rescuing animals from abuse and works to protect and enhance the quality of life for all animals in B.C. Join our fight to end animal cruelty!

Hopefully we can work together to create the thank you video we spoke about over email. Below are two different project types (though open to more suggestions) I think we could make happen, and below that are essentially all the services we offer and their price points, feel free to browse through those as well!

Project 1

“Thank you for your support”


A short film thanking supporters.

The film can open with shots of dogs and cats around the shelter possibly dogs playing in parks, being walked around town etc. Then on to dogs being petted and sitting/walking around in homes and outside, and possibly a clip or two of rescue/recovering dogs. Throughout, A voice over by a staff member could begin by saying “Thanks to our amazing supporter we were able to help ___ dogs and ___ cats find a loving home this past year” Our shelter saved countless dogs off the streets, and we are continually working to help our community and its pets, and we couldn’t do it without all of our great suppoerter, so we wanted to give a big thank you from all of our staff here st the SPCA, — (whole staff now) “Thank you from the BC SPCA!”

Something along those lines might make for a great one minute video for web and social media, the words would change, but the message and imagery could be similar.


1) Project lead/ assistant to be on set while filming

2) (~3 hour shoot in office 10:00 am- 1:00 pm)

3) (possibly 2-3x ~ one hour shoots in homes of people with loving dogs, can be staff or anyone willing to be on film for a few seconds)

4) (2-3x one hour shoots outside/downtown of dogs in parks, in the city etc.)

5) Locations to film/ suggestions

6) possibly interview location for actor/voice over

7) Dogs and cats to be filmed!

NOTE* For numbers 3&4, I would be able to create these on my own outside of office if need be I would be happy to do it, if staff can provide their homes, or comfy looking office space which can achieve the same effect, even better!


1) ~ 1 minute long film ending with company wide thank you!

2) 5-10 short video clips used in the previous video with logo possibly for social media/web.

Cost Estimate: $300- $350 (discounted from general video rate as no interviews necessary)

Project 2

“Thank you!”


A simple video clip of the staff saying thank you, and logo appears at end.

Video may be two different shots,

-Possibly the video can zoom out quickly through the front doors of the shelter and showcase the exterior of the building to place the logo over, Video will be filmed in a dynamic manner with floating zoom in/out and some creative editing to make it more interesting.

-Possibly a super fast zoom in from a distance to the staff to be right in the center then saying thank you!


1) Project lead/ assistant to be on set while filming

2) (~1 hour shoot in office 10:00 am- 11:00 am)

3) staff organized and prepped for filming

4) Various location options


1) ~ 20 second long clip of the thank you quote, with logo

2) thank you quote+ second clip for a dynamic transition + editing + Logo

Cost Esitmate: $75 ( discounted from social media rate)

Project 3

“Thank you!”


Plain and simple “Thank you!”

Staff standing in/outside of building and saying thank you, could be filmed in a dynamic way as well ie. moving camera. Though no fancy editing for the best results.


1) Project lead/ assistant to be on set while filming

2) (~45min shoot in office 10:00 am- 11:00 am)

3) staff organized and prepped for filming

4) Various location options


1) ~ 20 second long clip of the thank you quote, no logo

Cost Esitmate: Free!



Project Possibilities

Listed below are a few different styles of projects we create. These will help give a better idea of the project’s theme.


At Lighthearted Humans, our filmmakers have many talents and can produce various forms of video which is great in a social media marketing driven world.

Some take more planning and time than others, some are better suited for a website and some are for instagram, it all depends on what the situation calls for.

Style 1 - Style 2 - Style 3

Text only video (Takes time, but doesn’t require being “on location”) : (random explainer video) https://www.youtube.com/watch?v=OG3V_DY2hYM

Filming, Heavy Editing & Animations (good animations take a lot of time) : (Vox Video) https://www.youtube.com/watch?v=5qx2WFpNTPs

Quality video, Good Editing, no animations (Adventure Camp) https://youtu.be/yZlsrn8orpc




At Lighthearted Humans, all our photographers have the ability and equipment to do various photographic shoots.

We mainly focus on the following styles as they cover a lot of ground.

Style 1

Styled Photography : To give viewers the idea of what your brand represents. The main advantage here is that we can create styled sets or scenarios with precisely what you would like your brand to represent. I would also place portrait photography here as the best portraits need good lighting, framing, model cooperation etc. The main downside is that it takes a while to organize these things, most often lighting is required, and backgrounds , props, and backdrops are sometimes needed, cooperation between models, assistants etc. Shots often need time and planning. Styled photography is great for rebranding a whole website, or in using to pitch a project to future clients, as it is more detail oriented and cleaned up than documentary photography.

Style 2

Documentary Photography: An experienced photographer can create beautiful images in any scenario and that’s what documentary photography is; telling a story with what is available. The main advantage here is that it’s minimally invasive to the event, and captures what’s actually going on, but can be more involved, think street photography & wedding photography. The main downside would be that the shots may not be website ready for some corporate style sites that require a high quality of professionalism and minimalism in their product pages. Of course, styled photography can also be done on location to a good standard without the need for additional lights, backdrops, and assistants, etc. these types of detail shots do indeed help tell a story, though they may not be the “lead shots” which in documentary photography would be candid shots of the group, people, and the activity as it unfolds. Shots often depend on the event and willingness of the people.

Graphic Design

Our Designers at Lighthearted Humans love creating visual art that captivates and promotes great people, places, and things.

We focus mainly on two styles of graphic content, one is more statement and education driven, and the other is fun and lighthearted.

Style 2

Graphic based, colorful, fun.

Style 1

Text based, interesting, educational.



We understand that not all nonprofits can afford the high rates of Hollywood-style production companies, so luckily we’re not that!

We are a nonprofit, and were recently founded so we’re not asking a lot as we build our portfolio, but we will need to stay in business. We mainly provide photography, graphic design, printing, and video production services. These will cost anywhere from $1000 - $15,000 if you were to look to the freelance video production markets, quality obviously depending on price. Though here at Lighthearted Humans, as a Nonprofit, we also have a mission which is, “Creativity for a Greater Good” so we want to help you do what you do without charging an arm and a leg, though to be clear, we are always aim to deliver content at a quality higher than our associated rates in the freelance market.

General Price Point Estimates

See above for actual project estimates *


Quality: Excellence (Standard video style)

(2-3 days filming)

Package 1 - 3 videos to an excellent standard, quality time filming, interviewing, and editing.

$5,000-$15,000 (Freelance Market Rate)

$1,200 (Lighthearted Humans Rate)

Package 2 - 2 videos to an excellent standard, filming, interviewing, and editing.

$1000 (Lighthearted Humans Rate)

Package 3 - 1 video to an excellent standard, filming, interviewing, and editing.

$800 (Lighthearted Humans Rate)

Quality : Great (Standard video style )

(Most of the cost savings come in time spent filming at a videographer’s/ photographer’s day rate, less content to edit, color grade, etc. but less content to edit from for final delivery)

(1 day filming)

Package 4 - 2 videos to a great standard, filming, interviewing, and editing.

$1,000-$3,000 (Freelance Market Rate)

$600 (Lighthearted Humans Rate)

Package 5 - 1 video to a great standard, filming, interviewing, and editing.

$400 (Lighthearted Humans Rate)


(Quality can also depend on multiple location/day shoots and other factors, though usually not as drastically as video.)

Package 6 - 20-40 Professional Images (Documentary Photography) (unlimited rights for commercial use)

(Tends to be for event style shoots)

$300 (Lighthearted Humans Rate)

Package 7 - Studio/ Portrait photography (Stylized Photography) (unlimited rights for commercial use)

(Tends to be for website/rebranding shoots)

$600 (Lighthearted Humans Rate)

Social Media Content

(1 day on location)

Package8 - 5- 10 short instagram/facebook videos (Standard video style)

$200 (Lighthearted Humans Rate)

Package 9 - 10-40 professional images (Documentary Style Photography) for social media (limited-term social media rights)

$200 (Lighthearted Humans Rate)

Monthly Social Media Retainers available from $200/month

Graphic Design

Package 10 - Infographics/Logos/Charts & Graphs $50-$300 depending on intricacy and number of deliverables.


  • These rates are negotiable depending on quality and style.

  • Combining certain packages can lower rates significantly

  • There is also an opportunity for a reduced cost/free project creation i.e.

a few photographs of an event, or a short title video or your organization,

and while we will have to somehow prioritize our clients, we try to include as many diverse projects as possible

because while our creators need to be paid to continue doing the good things they’re doing,

they also understand that some causes similar to yours are worth some donated and dedicated time and effort.


Hope this helps in refining what a project with us might look like!

As you can see there are plenty of different ways a project can play out, so let’s do some brainstorming and come up with something that works for everyone involved!


-Tyler & the Lighthearted Humans team